Instagram on Tuesday announced a feature called “face filters,” the latest effort to steal the thunder from upstart Snap, which is the parent company of Snapchat.
Instagram’s face filters allows users to add graphics to a selfie, then it can be added to a video or photo and sent through direct messaging or added to a public story — much like Snapchat’s Lenses.
In addition to face filters, Instagram featured editing tools for video and photo.
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